My experience with sewing has been all over the place, when I was a child my Mama sewed, I would always be with her and loved it so much, we didn’t have a lot of money but I’ve always had a love for clothes, so staying on trend has always been something that I was conscious of from an early age, my first encounter with a fashion magazine was in the late 1980’s and it was a cosmopolitan. Like most children in the 1990’s, I learnt to sew in high school, but we made duchess sets and lap bags and actually my first attempt to make a dress for myself was at this same place and it was successful, I made an A in that subject.
Along came my higher education journey, I did not do anything along this line, but my love for clothes showed. I remember back in university there was a boy who called me “passion for fashion”. My love of clothing continued through even with my maternity dresses until now that I am launching my own clothing line.
Prints are the biggest fashion stories of the moment, dew sews luxury, classy blazers, jackets and coats with African designed fabrics for every market...
“dew” comes from Hosea 14.5
“ I will be as the dew unto Israel: he shall grow as the lily, and that is the name as inspired.
Refining styles for the brand came naturally as the style of the jacket is timeless, adding bits and bobs here and there to make dew unique was a task that started from the summer of 2013 and at the end of summer 2014 dew is launching 10 styles in different colours which is the nature of the African fabric.
Dew comes to you packaged in a beautiful box with a hand written note that says “thank you it’s your dew, enjoy it”.
“If you obey all the rules you miss all the fun.” – Katherine Hepburn
This quote fits well with our style simply because the professional wear does not allow for colour to be thrown all over, but the African fabric is colourful so dew has created professional blazers and jacket that are colourful and moves away from the traditional black, dark blue, grey and still says professional.
“Classic to the last detail”
Simply, each of dew’s garments is manufactured professionally, with great attention to detail.